Συλλογές
Τίτλος Disruptive innovation in online shopping
Δημιουργός Karagianni, Niki
Συντελεστής Athens University of Economics and Business, Department of Business Administration
Athens University of Economics and Business, Department of Marketing and Communication
Τύπος Text
Φυσική περιγραφή 64p.
Γλώσσα en
Περίληψη Online Market: We explore how big is the online market and its expected growth in consumers and businesses.Free Time: Based on researches that declare the amount of free time needed, we describe why it affects the online market’s growth.Buying Frequency and Habits: We explore which countries have the biggest online sales, how much the average person spends and what is the penetration rate.Trends in Online Shopping Activity: Which generation spends more online? Which are the products people buy online more frequently? Through which channels? A number of statistics regarding the American audience show us the factors that define the online consumer.Questionnaire: A questionnaire that analyzes the income, the average free time, the online activity and more specifically the online shopping activity of modern Greeks was filled by 205 people.Business Plan: We examine the opportunities of developing a new Social Networking platform, designed specifically for shopping.Conclusion: Could our Social Networking platform be the disruptive innovation the online market needs?
Λέξη κλειδί Business plan
Online shopping
Online market
Buying habits
Ημερομηνία 30-11-2017
Άδεια χρήσης https://creativecommons.org/licenses/by/4.0/