Athens University of Economics and Business, Department of Marketing and Communication
Μάρκετινγκ
Πολυτελή προϊόντα
Fashion
Marketing
Luxury consumption
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| Συλλογές | |
| Τίτλος |
Determining the antecedents and outcomes of Bandwagon, Snob and Veblen effects in fashion luxury brands consumption choice |
| Εναλλακτικός τίτλος |
Καθορισμός του ιστορικού και των αποτελεσμάτων των Bandwagon, Snob και Veblen φαινομένων στην καταναλωτική επιλογή πολυτελών προϊόντων μόδας |
| Δημιουργός |
Βινιεράτου, Μαρία, Vinieratou, Maria |
| Συντελεστής |
Painesis, Grigorios Athens University of Economics and Business, Department of Marketing and Communication |
| Τύπος |
Text |
| Φυσική περιγραφή |
100p. |
| Γλώσσα |
en |
| Αναγνωριστικό |
http://www.pyxida.aueb.gr/index.php?op=view_object&object_id=9602 |
| Περίληψη |
In an era that fashion Luxury consumption has taken major increase, it is very important tounderstand and analyze the people that actually consume fashion luxury products, what aretheir characteristics and what benefits they gain from this consumption. In this researchthrough multiple analyses, it is attempted through several combination to be determined ifnarcissism, high self-esteem and perceived social status can be linked through the Snob,Veblen and Bandwagon effect, to happiness, success and/or centrality. |
| Λέξη κλειδί |
Μόδα Μάρκετινγκ Πολυτελή προϊόντα Fashion Marketing Luxury consumption |
| Διαθέσιμο από |
2022-07-12 23:44:43 |
| Ημερομηνία έκδοσης |
07/12/2022 |
| Ημερομηνία κατάθεσης |
2022-07-12 23:44:43 |
| Δικαιώματα χρήσης |
Free access |
| Άδεια χρήσης |
https://creativecommons.org/licenses/by/4.0/ |