2 Items found

1. Data-driven innovation in shopper marketing: a business analytics approach for visit segmentation in the retail industry
Author: Griva, Anastasia, Γρίβα, Αναστασία
2. A data mining-based framework to identify shoppers’ missions
Author: Griva, Anastasia, Γρίβα, Αναστασία
Date: 02-2014
Pages:  1