2025-03-262025-03-2609-1996https://pyxida.aueb.gr/handle/123456789/4101Thesis - Athens University of Economics and Business. Postgraduate in Information Systemspdf65p.Information systemsManagement information systemsInformation processingInformation managementInformation technologyInformation exchangeConsumersProductionInformation needsProductsMarket studiesMarketingExploring information system's potential in the ECR context : developing CMFacts for P&G EuropeText