Pramataris, Katherine1996-09-012025-03-261996-09https://pyxida.aueb.gr/handle/123456789/4101https://doi.org/10.26219/heal.aueb.4706Thesis - Athens University of Economics and Business. Postgraduate in Information Systemspdf65p.Information systemsManagement information systemsInformation processingInformation managementInformation technologyInformation exchangeConsumersProductionInformation needsProductsMarket studiesMarketingExploring information system's potential in the ECR context : developing CMFacts for P&G EuropeTextDoukidis, G. I.