Using data mining to support marketing business analysis in traditional and internet retailing

2025-03-262025-03-2602-2001https://pyxida.aueb.gr/handle/123456789/4227Thesis - Athens University of Economics and Business. Postgraduate in Information Systemspdf75p.DatabasesMarketingRetail marketingComputer networksElectronic data processingCommerceMarket studiesData storageData transmissionInformation systemsInternetUsing data mining to support marketing business analysis in traditional and internet retailingText