Using data mining to support marketing business analysis in traditional and internet retailing

Prassas, George2001-02-012025-03-262001-02https://pyxida.aueb.gr/handle/123456789/4227https://doi.org/10.26219/heal.aueb.4987Thesis - Athens University of Economics and Business. Postgraduate in Information Systemspdf75p.DatabasesMarketingRetail marketingComputer networksElectronic data processingCommerceMarket studiesData storageData transmissionInformation systemsInternetUsing data mining to support marketing business analysis in traditional and internet retailingTextDoukidis, G. I.