An investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspective

2025-03-262025-03-2610-2006https://pyxida.aueb.gr/handle/123456789/3349Thesis - Athens University of Economics and Business. Interdisciplinary Program of Graduate Studies (Executive MBA)pdf100p.Small enterprisesTransnational corporationsGraphic artsManagementCompetitionMarketAn investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspectiveText