An investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspective

Sofias, Yannis2006-10-012025-03-262006-10https://pyxida.aueb.gr/handle/123456789/3349https://doi.org/10.26219/heal.aueb.3022Thesis - Athens University of Economics and Business. Interdisciplinary Program of Graduate Studies (Executive MBA)pdf100p.Small enterprisesTransnational corporationsGraphic artsManagementCompetitionMarketAn investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspectiveTextIoannou, George