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Title : | Using data mining to support marketing business analysis in traditional and internet retailing |
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Creator : | Prassas, George |
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Contributor : | Doukidis, G. I. (Επιβλέπων καθηγητής) Athens University of Economics and Business, Department of Informatics (Degree granting institution) |
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Publisher : | Athens University of Economics and Business |
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Type : | Text |
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Extent : | 75p. |
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Language : | en |
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Abstract : | Thesis - Athens University of Economics and Business. Postgraduate in Information Systems |
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Subject : | Databases Marketing Retail marketing Computer networks Electronic data processing Commerce Market studies Data storage Data transmission Information systems Internet |
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Date Issued : | 02-2001 |
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