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Title : | Investigating the role of brand experience in developing effective sensory marketing strategies |
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Creator : | Μανδύλη, Κυριακή |
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Contributor : | Σιώμκος, Γεώργιος (Επιβλέπων καθηγητής) |
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Type : | Text |
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Language : | el |
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Identifier : | http://www.pyxida.aueb.gr/index.php?op=view_object&object_id=6982 |
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Abstract : | Η διερεύνηση του ρόλου της brand experience στη διαμόρφωση αποτελεσματικών sensory marketing στρατηγικών. Investigating the role of brand experience in developing effective sensory marketing strategies. |
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Subject : | Brand experience Sensory marketing Attitude toward luxurious products |
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Date Available : | 2024-05-01 19:37:33 |
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Date Issued : | 04/03/2019 |
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Date Submitted : | 2019-04-03 19:37:33 |
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Access Rights : | Closed access |
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