Δεμερτζή, Εκάβη Ι.2025-03-262025-03-261999-2000https://pyxida.aueb.gr/handle/123456789/3649https://doi.org/10.26219/heal.aueb.192Thesis - Athens University of Economics and Business. Executive MBApdf57p.CorporationsBusinessBehaviourCultureManagementManagement techniquesManagement techniquesInstitutional frameworkCultural changeResponsibilityThe relationship between corporate culture and organizational performance : the case study of Procter and GambleTextΜπουραντάς, Δημήτρης