Bampasidou, Maria2008-01-012025-03-262008-01https://pyxida.aueb.gr/handle/123456789/4576https://doi.org/10.26219/heal.aueb.8910Thesis - Athens University of Economics and Business. Postgraduate, Department of Economicspdf106p.Product developmentQuality controlMarketConsumersPricingAdvertisingMarketingStandardizationSignaling and product qualityTextVettas, NikolaosGatsios, Konstantinos