Stochastic models applied to consumer behaviour and the analysis of brand switching data via latent class analysis

2025-03-262025-03-2610-2001https://pyxida.aueb.gr/handle/123456789/4513Thesis - Athens University of Economics and Business. Postgraduate, Department of Statisticspdf111p.StatisticsStatistical mathematicsModelsConsumer behaviourStatistical analysisStatistical dataData analysisMarket studiesTrademarksStochastic models applied to consumer behaviour and the analysis of brand switching data via latent class analysisText