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Title :Determining the antecedents and outcomes of Bandwagon, Snob and Veblen effects in fashion luxury brands consumption choice
Alternative Title :Καθορισμός του ιστορικού και των αποτελεσμάτων των Bandwagon, Snob και Veblen φαινομένων στην καταναλωτική επιλογή πολυτελών προϊόντων μόδας
Creator :Vinieratou, Maria
Βινιεράτου, Μαρία
Contributor :Painesis, Grigorios (Επιβλέπων καθηγητής)
Athens University of Economics and Business, Department of Marketing and Communication (Degree granting institution)
Type :Text
Extent :100p.
Language :en
Identifier :http://www.pyxida.aueb.gr/index.php?op=view_object&object_id=9602
Abstract :In an era that fashion Luxury consumption has taken major increase, it is very important tounderstand and analyze the people that actually consume fashion luxury products, what aretheir characteristics and what benefits they gain from this consumption. In this researchthrough multiple analyses, it is attempted through several combination to be determined ifnarcissism, high self-esteem and perceived social status can be linked through the Snob,Veblen and Bandwagon effect, to happiness, success and/or centrality.
Subject :Μόδα
Μάρκετινγκ
Πολυτελή προϊόντα
Fashion
Marketing
Luxury consumption
Date Available :2022-07-12 23:44:43
Date Issued :07/12/2022
Date Submitted :2022-07-12 23:44:43
Access Rights :Free access
Licence :

File: Vinieratou_2022.pdf

Type: application/pdf
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