AUEB Library - Digital Repository

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Collections :	Ιδρυματικό Αποθετήριο ΟΠΑ / AUEB Institutional Repository Σχολή Επιστημών και Τεχνολογίας της Πληροφορίας / School of Informatics Τμήμα Πληροφορικής / Department of Informatics Μεταπτυχιακές Εργασίες / Postgraduate dissertations Σχολή Διοίκησης Επιχειρήσεων / School of Business Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων / Department of Business Administration Μεταπτυχιακές Εργασίες / Postgraduate dissertations Τμήμα Επικοινωνίας και Μάρκετινγκ / Department of Marketing and Communication Μεταπτυχιακές Εργασίες / Postgraduate dissertations Σχολή Οικονομικών Επιστημών / School of Economics Τμήμα Διεθνών και Ευρωπαϊκών Οικονομικών Σπουδών / Department of International and European Economic Studies Μεταπτυχιακές Εργασίες / Postgraduate dissertations

Title :	An investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspective

Creator :	Sofias, Yannis

Contributor :	Ioannou, George (Επιβλέπων καθηγητής) Athens University of Economics and Business, Department of Business Administration (Degree granting institution) Athens University of Economics and Business, Department of Informatics (Degree granting institution) Athens University of Economics and Business, Department of Marketing and Communication (Degree granting institution)

Publisher :	Athens University of Economics and Business

Type :	Text

Extent :	100p.

Language :	en

Abstract :	Thesis - Athens University of Economics and Business. Interdisciplinary Program of Graduate Studies (Executive MBA)

Subject :	Small enterprises Transnational corporations Graphic arts Management Competition Market

Date Issued :	10-2006

File: 81111.pdf

Type: application/pdf