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Financial press coverage of sell-side equity research reports
(2021) Aretopoulou, Dimitra; Αρετοπούλου, Δήμητρα; Athens University of Economics and Business, Department of Accounting and Finance; Ballas, Apostolos; Karampinis, Nikolaos; Demirakos, Efthymios
The main purpose of this paper is to demonstrate the significance of content analysis as a new approach which should be integrated in the decision-making process and investment analysis, in parallel with the financial measures and accounting metrics that are presented on sell-side equity research reports. This paper constitutes a nouvelle survey which examines how the financial press covers the results of equity reports and provides substantial contribution to subordinate studies in the content analysis field. After we read thoroughly and extensively more than 40.000 words, we collected all the important keywords involved in a sample of 277 summary reports that had been published on “Barron’s” magazine for the year 2020 and we created manually a unique database. It is worth mentioning that although Barron’s magazine includes a wide variety of major publications, there are few studies which make reference to it. Concerning to the creation of our database, we implemented content analysis on the summary of sell-side equity research reports in order to find out if evidence provided on their texts are correlated with analysts’ forecasts or whether there are words/themes that are mostly mentioned by analysts. Indeed, considering some descriptive statistics, interesting results arose from our research.