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Volunteering: increasing motivation and engagement in generations Y and Z in Greece
(2022) Kardamitsi, Eleni; Καρδαμίτση, Ελένη; Athens University of Economics and Business, Department of Business Administration; Manolopoulos, Dimitrios; Thanos, Ioannis; Kapoutsis, Ilias
The etymology of "volunteering" comes from the Latin word "volo", which means "I want" or "I intend". Through volunteering, people of all ages and backgrounds dedicate their time and effort by their own will for the benefit of the community without aiming for a financial reward. The primary aim of this dissertation is to provide methodical information about the motivation and engagement of young people volunteering in Greece. In an exploratory approach, the motivation of young people to volunteer is studied, the subfields of long-term and episodic volunteering are clarified, and valuable aspects become available. The main objectives are to answer the questions "what motivates people from Generations Y and Z to volunteer in Greece" and "how to convert episodic to long-term volunteers". The importance of this study is crucial due to the shortage of relevant information in the field. The literature review studies the course of volunteering in Greece, the characteristics of volunteers today, and the relevant theories of motivation. In the next chapter, qualitative research, through interviews with four project managers in NGOs, four young people, and four teenagers, attempts to detect the main motivation factors for volunteering in these generations and how episodic volunteers can become long-term. Through axial coding, three final themes are identified, and hypotheses are made. The quantitative study tests the hypotheses via a questionnaire made from the data, quotes and highlights derived from the interviews. Eighteen questions are answered by two hundred thirty-eight respondents 13-37 years old residing in Greece. Then, the data from the research are discussed in detail, combining the information from both studies, and conclusions are drawn about motivation and engagement from the perspective of the NGOs.