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Analysis of the factors influencing the export business strategy of the olive, cheese and wine enterprises in third countries
(05/31/2022) Ntasiou, Styliani; Ντάσιου, Στυλιανή; Athens University of Economics and Business, Department of Business Administration; Lampaki, Antonia
The purpose of this study is to analyse the factors influencing the exportactivity of wine, olive oil and cheese enterprises in Greece. Prior to presentingeach sector and the factors that affect the enterprises’ export strategy, theauthor conducted an extensive and comparative literature review of the theoryof export activity and strategic management. Then, each sector is analyzedseparately, as the author examines in depth both the domestic and externalenvironment that shape the export strategy of a company, in terms ofproduction, incentives, growth and barriers. In order to validate and examinethe literature review with the above, the researcher conducted a qualitativeresearch aiming to acquire business intelligence from some of the most activeexporting companies in Greece. These companies were also selected on thebasis of their involvement in the sector, their growing expansion and theirincreasing revenues. The aim of the analysis of these sectors is to learnuseful lessons in order to investigate which are the main incentives, thebarriers, their competitive advantages and the factors influencing their exportstrategy. The paper seeks to examine whether the conclusions can be appliedand to what extent for the strategic planning of an export activity of a currentor a new company in one the sectors analyzed. The bibliographic sourcesinclude articles, online business editorials, company sites, reports,publications, newspapers and databases of companies that provide usefulinsights for further research and implementation for any company of thesector.