Διδακτορικές διατριβές

Μόνιμο URI για αυτήν τη συλλογήhttps://pyxida.aueb.gr/handle/123456789/25

Περιήγηση

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Α Β Γ Δ Ε Ζ Η Θ Ι Κ Λ Μ Ν Ξ Ο Π Ρ Σ Τ Υ Φ Χ Ψ Ω

Τώρα δείχνει 1 - 1 από 1

The branding of political leaders: effects on voting intention for a political party
(09/21/2018) Μπατσίλα, Σοφία; Batsila, Sofia; Οικονομικό Πανεπιστήμιο Αθηνών, Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων; Σταθακόπουλος, Βλάσιος; Δημητριάδης, Σέργιος; Μπάλτας, Γεώργιος; Θεοδωρίδης, Προκόπιος; Μπουτσούκη, Χριστίνα; Βελούτσου, Κλεοπάτρα; Πανηγυράκης, Γεώργιος
The purpose of the doctoral dissertation is to predict citizens’ electoral vote based on the image of political leaders as brands. The results of the survey confirm that the image of the political leader significantly influences the electoral behavior of a voter in conjunction with the other psychological and sociological variables of the theoretical model used (Theory of Programmed Behavior), resulting in that the independent variables explain 78.2% of the variance of the dependent variable (intention to vote for a political party). The doctoral dissertation and its results contribute both to the empirical application of political marketing in the context of the academic research, that is still in its infancy, and to the creation of a new prediction model of voting in Greek reality.