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Identity and reputation perceptual gaps and their effects on trust
(15-05-2015) Goutzamani, Eva; Athens University of Economics and Business, Department of Management Science and Technology; Lioukas, Spyros
This thesis focuses on capturing and measuring the perceptions of corporate identity and reputation within and outside the οργανιζατιονσ and how these perceptions affect the trust towards Greek listed companies. Initially, it identifies the mutually visible attributes of identity and reputation, and secondly whether the perceptions regarding these attributes are aligned between the two groups.To this end, two models, with dependent dependency variables, and independent variables are formulated: (a) identity, perceived identity, and control variables, and (b) reputation, perceived reputation and control variables.Regarding the methodology, a structured questionnaire was used which was answered by two managers in each organizations. Factor analysis and multiple regression analysis were performed to analyze the collected data.The measured gaps in perceptions, when and to the extent they exist, arise from both the objective and perceived differences of the two groups. As a result, the financial manager is asked to answer what he thinks about the organization, but also how he perceives that the marketing manager sees the organization from where he stands and the reverse. After comparing their perceptions on the same attributes, their alignment or misalignment is detected as well we as the existence of perceptual gaps and what this means for the organization. The thesis theoretical contribution lies in the fact that it is dealing with intangible strategic resources such as corporate identity and reputation and uses various theoretical "loans" from different scientific areas in order to study them. On a practical level, firstly it identifies, measures and evaluates the attributes of corporate identity and reputation and secondly their misalignment in case it exists. This is a valuable tool for businesses to get a deeper understanding of their stakeholders’ perceptions and better manage their expectations, the building block for a successful business strategy.
Public value: a new governance perspective within the parent ministry-agency context
(31-03-2024) Τσαγδή, Γεωργία; Tsagdi, Georgia; Athens University of Economics and Business, Department of Management Science and Technology; Voudouris, Irini; Deligianni, Ioanna; Spanos, Yannis; Papalexandri, Nancy; Kefis, Vassilis; Lampropoulou, Manto; Lioukas, Spyros
Considered as one of the most game-changing theories, public value theory has received uninterrupted attention by academics over four decades. Despite the scholarly debate however, the practical application and empirical understanding of public value remains fraught with challenges. This thesis explores the concept of public value within the ministry-agency context, emphasizing the role of trust, leadership, marketization, collaborative and administrative innovations in its creation. It critically examines the influence of these factors on public value creation through empirical analysis, addressing critical gaps in current research. Employing structured questionnaires across a sample of 7 ministries, 150 agencies, and 300 citizens, the current study uncovers the positive effect of the idealized influence leadership and collaborative governance on the creation of public value, juxtaposed with the adverse effects of market-oriented practises. This finding critically questions the efficacy of the New Public Management (NPM) doctrine, suggesting that the adoption of private-sector strategies in the public domain often undermines public value.The current thesis further explores the burgeoning phenomenon of agencification, examining its implications for public value creation through the lens of stewardship theory. This perspective offers a novel vantage point on the dynamics of trust between parent ministries and their agencies, emphasizing how the trust of ministries amplifies the positive impact of agencies' leadership on the public value created. The research’s contribution lies in the development of a versatile framework applicable across various contexts. Our analysis also goes beyond the conventional customer satisfaction surveys to include perspectives from individuals outside the direct purview of service delivery. This expanded approach embodies the fundamental principle of public value theory, which emphasizes catering to the collective needs of the citizenry over merely satisfying the individual desires of customers or service users. The current thesis provides substantive suggestions to policymakers, public managers, and scholars, guiding public value theory towards a more collaborative approach.

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