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An investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspective

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dc.contributor.degreegrantinginstitutionAthens University of Economics and Business, Department of Business Administrationen
dc.contributor.degreegrantinginstitutionAthens University of Economics and Business, Department of Informaticsen
dc.contributor.degreegrantinginstitutionAthens University of Economics and Business, Department of Marketing and Communicationen
dc.contributor.thesisadvisorIoannou, Georgeen
dc.creatorSofias, Yannisen
dc.date.accessioned2025-03-26T19:22:04Z
dc.date.available2025-03-26T19:22:04Z
dc.date.issued10-2006
dc.description.abstractThesis - Athens University of Economics and Business. Interdisciplinary Program of Graduate Studies (Executive MBA)en
dc.formatpdf
dc.format.extent100p.
dc.identifier.urihttps://pyxida.aueb.gr/handle/123456789/3349
dc.languageen
dc.publisherAthens University of Economics and Businessen
dc.subjectSmall enterprisesen
dc.subjectTransnational corporationsen
dc.subjectGraphic artsen
dc.subjectManagementen
dc.subjectCompetitionen
dc.subjectMarketen
dc.titleAn investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspectiveen
dc.typeText

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