An investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspective
| dc.contributor.degreegrantinginstitution | Athens University of Economics and Business, Department of Business Administration | en |
| dc.contributor.degreegrantinginstitution | Athens University of Economics and Business, Department of Informatics | en |
| dc.contributor.degreegrantinginstitution | Athens University of Economics and Business, Department of Marketing and Communication | en |
| dc.contributor.thesisadvisor | Ioannou, George | en |
| dc.creator | Sofias, Yannis | en |
| dc.date.accessioned | 2006-10-01 | * |
| dc.date.available | 2025-03-26T19:22:04Z | |
| dc.date.issued | 2006-10 | * |
| dc.date.issuedoriginal | 10-2006 | * |
| dc.description.abstract | Thesis - Athens University of Economics and Business. Interdisciplinary Program of Graduate Studies (Executive MBA) | en |
| dc.format | ||
| dc.format.extent | 100p. | |
| dc.identifier.uri | https://pyxida.aueb.gr/handle/123456789/3349 | |
| dc.identifier.uri | https://doi.org/10.26219/heal.aueb.3022 | |
| dc.language | en | |
| dc.publisher | Athens University of Economics and Business | en |
| dc.subject | Small enterprises | en |
| dc.subject | Transnational corporations | en |
| dc.subject | Graphic arts | en |
| dc.subject | Management | en |
| dc.subject | Competition | en |
| dc.subject | Market | en |
| dc.title | An investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspective | en |
| dc.type | Text |
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