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The transformational process of cultural settings
(02/25/2020) Asprogeni, Stavroula; Athens University of Economics and Business, Department of Marketing and Communication; Skarmeas, Dionysios; Argouslidis, Paraskevas; Karantinou, Kalipso
This study investigates visitor experience elements, as well as technology’s impact in what renders visiting museums and cultural centers memorable. It identifies the factors,which attendees value the most in rendering their visit satisfactory. In doing so, it stresses the necessity to understand in depth the needs and preferences of the public, so that cultural institutions provide a space where visitors actively participate, enjoy themselves, and seek to return to.Therefore and based on the above, this study examines whether and to what extent institutional and visitor attributes –alongside technology− influence visitor satisfaction with the use of both qualitative and quantitative approach.Study 1 makes use of content analysis via the TripAdvisor platform, as well as observation that has taken place in three cultural settings, namely The Acropolis Museum, Dublinia Heritage Centre, and Stavros Niarchos Foundation Cultural Center. With regards to study 2, the data has been collected via an online survey addressing Greek citizens.