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Business plan: Lorée
(2025-03-10) Ceylan, Sebnem; Skarmeas, Dionysios; Saridakis, Charalampos (Babis); Salavou, Helen
This business plan outlines the strategic foundation and development roadmap for Lorée, which is a luxury leather goods brand focused on timeless and high quality leather belts for women and men. The brand emphasizes high-quality materials, and aims to position itself in the affordable luxury segment. Lorée will launch with a capsule collection of versatile, elegant pieces designed to last beyond seasonal trends. Key elements of the plan include: Target Market: Professional, style-conscious women aged 25–45 who value quality and sustainability. Value Proposition: Lorée offers elegant, long-lasting fashion that aligns with modern aesthetics. Sales Channels: Online only. Marketing Strategy: Focus on storytelling, influencer partnerships, and a strong digital presence to build community and brand loyalty. Financials: The plan includes funding needs, projected sales growth, and a focus on profitability within the first three years.