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An investigation of customer attrition at an SME multinational operative company (OPCO) from a CRM core business process perspective
(Athens University of Economics and Business, 10-2006) Sofias, Yannis; Athens University of Economics and Business, Department of Business Administration; Athens University of Economics and Business, Department of Informatics; Athens University of Economics and Business, Department of Marketing and Communication; Ioannou, George
Thesis - Athens University of Economics and Business. Interdisciplinary Program of Graduate Studies (Executive MBA)